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Introduction to As Ever
Meghan Markle, the Duchess of Sussex, is stepping into the spotlight once again with her newly rebranded lifestyle brand, As Ever. Initially introduced as American Riviera Orchard, the brand aims to reflect Markle’s passion for cooking and hosting, offering a glimpse into her vision of elevating everyday experiences. As she embarks on this journey, fans and followers are eager to see how her personal style and values will shape the products she offers.
While the brand’s full range of products has yet to be unveiled, early teasers suggest a focus on gourmet food items that resonate with Markle’s culinary interests. Among the first offerings is a raspberry spread, which Markle has previously mentioned in her social media posts. In a recent Instagram video, she enthusiastically stated, “Of course, there will be fruit preserves. I think it’s pretty clear by now that jam is my jam.” This playful nod to her love for fruit preserves sets the tone for what customers can expect from As Ever.
Whimsical Baking Essentials
In addition to fruit spreads, As Ever will feature whimsical baking essentials designed to make the process enjoyable for everyone, regardless of skill level. Markle has expressed that baking is not her favorite activity, yet she embraces it for the joy it brings to her loved ones. This sentiment is reflected in her offerings, which include flower sprinkles for decorating baked goods and a French-style crepe mix that simplifies the cooking experience. These products aim to inspire creativity in the kitchen while maintaining an element of fun.
Embracing a Slower Lifestyle
Markle’s lifestyle brand seems to promote a slower, more mindful approach to daily living. The inclusion of an herbal tea selection featuring flavors like hibiscus, peppermint, and lemon ginger further emphasizes this theme. Imagine starting your day with homemade French crepes topped with fresh preserves, accompanied by a soothing cup of tea. This vision encapsulates the essence of what As Ever represents—a celebration of simple pleasures and cherished moments with loved ones.
How to Stay Updated
As anticipation builds for the official launch of As Ever products, fans can stay informed by signing up for the email list on asever.com. This will provide updates on pricing, availability, and new product releases. With Markle’s unique perspective and commitment to quality, As Ever is poised to become a beloved lifestyle brand that resonates with those seeking to enrich their everyday lives.